Understanding GA4 for Better Data Analysis
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1. Event-based Data Model
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3. Improved User Privacy
GA4 can track users across websites, apps, and software, providing a unified view of the customer journey. For auto dealerships with both a main website and mobile apps, GA4’s ability to consolidate data across these platforms means a better understanding of how users move from one platform to another, enhancing the ability to tailor marketing strategies.
GA4 includes predictive metrics, such as potential revenue from particular customers (Purchase Probability) and the likelihood of customers to churn (Churn Probability). Auto sales businesses can use these insights to identify high-value prospects or at-risk customers, tailoring communications and offers to these segments to maximize conversion rates and retention.
The advanced segmentation tools in GA4 allow you to build detailed audience segments based on events, parameters, and user properties. This can help auto sales businesses create customized marketing campaigns. For example, targeting users who have engaged with high-end models with special offers or promotions.
8. Custom Reports and Dashboards
Implementation Tips
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